Where to begin?

I have realized that blogging has legitimized itself as a critical component of this high tech age of socializing. So here I am, reaching out, blogging, to TruthInEquity.com practitioners and visitors.
(FYI: in the future I will refer to TruthInEquity.com as TIE).

For those of you who don't know me; My name is Bill Westrom and I am the co-founder and CEO of IFS Development Group, LLC and Truth In Equity.com, LLC. My partner, David Welles and I joined forces in 2006 to conduct a little experiment. After collectively spending over twenty years in banking, lending and technology, David and I wanted to test the validity and viability of a unique form of mortgage financing that is popular in Australia and Europe. More importantly, we needed to test public demand. We needed to see if this foreign form of financing would be accepted or refused by American home owners.

At first we approached the banking industry to see what their take might be on this new fangled financing idea. We felt banking institutions possessed the necessary components to test our theories. As you could imagine, we did not receive a warm welcome. I guess after teaching the same old thing for 100 years, get as much out of the customer and give very little back, they just couldn't see the benefits. Test results: Negative.

Since the banking idea was a bust the next logical move was to approach the public. In 2007 we launched a unique PR campaign with Jordan Goodman. As you are probably aware, Jordan agreed to promote TIE on national radio and television. Since the first radio mention in June of 2007 TIE has seen thousands of visitors to the website.
Test results: Positive. Conclussion: scrap banks, go to the public.

From those thousands of visitors we have hundreds of test cases now practicing this "too good to be true" method of banking. How have these hudnreds of customers been performing? The results are in; overwhelming success! The concept works; cash flowing thru a line of credit will undeniably accelerate the reduction of debt and provide wealth enhancement capabilities above and beyond anything offered from conventional thought or practice.

Test results: Positive
Customer retention: 100%
Current balances: within 2% of projections.
Balance reduction: 3-6 times faster than conventional amortized balance.
Cash flow improvment: Avgerage 25%-70% (Takes 25%-70% fewer dollars to service the same debt.)
Conclusion: Scrap conventional banking and borrowing practices. Implement something smarter.

So, there have been hundred of homeowners who have done all the testing for you. They played guinea pig, they implemented this method of personal finance and removed all of the mystery. What's been revealed is a proven, viable method of managing debt in such a fashion that you maintain a greater degree of control over how your debt is repaid.

The Truth is in the Proof.